Entertainment Marketing · Anheuser-Busch
Soaring Eagle Agency integrates Anheuser-Busch's brands into the hands of the characters the world is watching.... Film. Television. Streaming. The scenes people quote, the toasts they remember — with the right bottle in hand or on the table.
The Reel
The Library
The Agency
Soaring Eagle Agency is the entertainment marketing partner for Anheuser-Busch — the team that reads the scripts, works the sets, and makes sure that when a character reaches for a beer, it's Budweiser, Bud Light, Michelob ULTRA or Stella Artois in frame.
We don't buy the moment. We earn it: by knowing what's shooting before the trades do, by being the call a prop master makes at 6 a.m., and by treating every label like a lead actor. Founded in 2026 by Jim Holleran after thirty-eight years inside the King of Beers and its agency of record, Soaring Eagle is the relationship Anheuser-Busch has had with Hollywood since the beginning — now flying under its own name.
The Credits
The Brands
Budweiser for the hero. Bud Light for the buddies. Michelob ULTRA for celebrating a win. Stella Artois for that perfect celebratory toast. And the rest of the Anheuser-Busch family for everything in between.
The Founder
Jim Holleran didn't learn Anheuser-Busch from a brand deck. He learned it on a sales route in 1988 and never left the family.
Twenty-eight years inside the company — sales rep, marketing coordinator, State Manager for Hawaii, revenue management, Walmart key account manager, and finally Director of Entertainment Marketing, the seat that decides what the world's biggest beer brands look like on screen. Then nine more years as EVP and Head of Entertainment at Anheuser-Busch's agency of record, running the budgets, the studios and the execution for the entire portfolio.
In 2026 he put his own name on the door. Soaring Eagle Agency is that same relationship, that same phone book and that same obsession with the right bottle in the right hand — with nothing in between the brand and the screen.
Joins the company. Sales, marketing, Hawaii state manager, revenue management, Walmart key account, Director of Entertainment Marketing.
Runs agency-of-record responsibilities for Anheuser-Busch entertainment marketing: budgeting, studio relationships, execution across film and television.
Launches an independent entertainment marketing agency built on one client, one portfolio and thirty-eight years of trust.
The Team
Thirty-eight years with Anheuser-Busch, from the sales route to Director of Entertainment Marketing to running the agency of record.
LinkedIn →Entertainment brand coordination and placement management for the Anheuser-Busch portfolio; two decades in front of the camera before stepping behind it.
LinkedIn →University of Arizona, class of 2026; joined Soaring Eagle Agency in July. Has worked with brands like Elwood and Dairy Boy, both internally and experientially, coordinating successful pop-ups across the country.
Contact
Shooting a bar scene. Building a slate. Looking for a partner who can get the King of Beers on your set with one phone call. Tell us what you're making.